The Economic Impact of the 40 & Over State Championships in Winston-Salem

The USTA North Carolina 40 & Over State Championship brought hundreds of adult league players, captains, family members, and spectators to Winston-Salem, creating a meaningful economic impact for the local community. As one of the premier league championship events in North Carolina, the tournament attracts teams from across the state, generating demand for hotel accommodations, restaurants, retail establishments, and other local businesses throughout the championship weekend. The event showcases Winston-Salem as a destination for sports tourism while introducing visitors to the city’s vibrant hospitality and recreation offerings.

Beyond the direct spending associated with travel and lodging, the championship helps strengthen Winston-Salem’s reputation as a premier tennis destination. USTA league events encourage repeat visitation, as players often return for future tournaments, recreational play, and other community events. Sports tourism has proven to be a valuable economic driver in the region, with tennis events consistently bringing visitors and spending into the local economy. The success of events such as the Winston-Salem Open demonstrates the significant economic benefits that tennis can generate for the community.

A special thank you goes to Serve First Racquet Sports for serving as host of the championship. Serve First oversees programming on more than 100 public tennis courts throughout Winston-Salem and has played a key role in growing community tennis opportunities across the city. As a USTA member organization and the recipient of the 2024 USTA Southern Member Organization of the Year award, Serve First continues to elevate Winston-Salem’s profile as a hub for tennis competition and community engagement. Their commitment to providing high-quality events and welcoming experiences for players helps make championships like the USTA 40 & Over State Championship possible.